Explore our blog for news, ideas and insights


2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.

How do naming customs vary around the world?
Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.

What is the India and UK free trade deal all about?
The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.

[Webinar] Core Web Vitals: 2023 & Beyond
In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.

How prepared are you for this year’s Black Friday and Cyber Monday?
Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.

How to support mental health at work: 7 tips for businesses
Oban’s HR Director, James Smith, shares his top tips for helping staff feel emotionally supported in the workplace.