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How to localise your buying personas for different markets
Many brands use the same buying personas across markets – but this is often a mistake. Learn more about how to localise audience personas..
CPTPP: What you need to know about the UK’s latest trade deal
Britain is joining the CPTPP. What does this mean for international trade and what do you need to know?
Spare us: Oban’s LIMEs give their verdict on Harry and Meghan (Part 2)
In the second part of our Harry and Meghan blog series, our Local In-Markets Experts from around the world share their perspectives on the royal drama.
Spare us: Oban’s LIMEs give their verdict on Harry and Meghan (Part 1)
Ahead of King Charles’s coronation, we spoke to our LIMEs around the world to find out whether Harry and Meghan have damaged Brand Britain.
This Easter, celebrate like a Norwegian
In Norway, it’s an Easter tradition to read crime fiction or watch crime dramas. Learn more about the origins of this unusual tradition.
Suzie Oakford promoted to Managing Director at Oban
We are delighted to announce the promotion of Suzie Oakford to Managing Director of Oban International.
