Explore our blog for news, ideas and insights
A fast changing world: Should your brand be taking BeReal seriously?
Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
A fast-changing world: The inexorable rise of voice search
Oban’s Head of Organic SEO, Dave Cousin, says we have always evolved our search habits to match the capabilities of search engines – so we’ll increasingly use voice too.
A fast-changing world: How brands should respond to the cost-of-living crisis
Consumers around the world are grappling with a cost of living crisis. How should businesses adjust their marketing in this inflationary landscape?
A fast-changing world: Google’s Helpful Content update
How helpful is Google’s Helpful Content update? We explore Google’s latest update and what it means for your website. Find out more.
A fast-changing world: China’s crackdown on ‘sissy’ men
In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.
A fast-changing world: How inclusive beauty is re-shaping the industry
Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.
