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Why online connection speeds will change your approach to international PPC
Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.
Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don’t speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn’t reveal the full complexities involved.
How will Google’s latest update impact SEO for travel brands?
Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
The 5 most expensive mistakes brands make using international paid media
Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We’ve listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.
Why you should never use automatic translation for your digital marketing
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
How to tell if there’s demand to launch your business overseas
Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
