Explore our blog for news, ideas and insights
No more public likes and views: what does demetrication mean for marketers?
Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?
Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
Google’s recent updates and how they impact international SEO
Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.
Foot in mouth marketing and how to cure it
Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
CheckOut4Home&Garden: A guide to selling home and garden products around the world online
Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
