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Rakuten – a new era of borderless retail and entertainment
In Japan Rakuten is by far the dominant online retailer in a host of categories.
Going Global – Asian brands to dominate the US market
A new generation of Asian brands entering the US
The skimming effect: why you won’t read this
I don’t think you’re going to read this blog post. Not properly READ* it, not every word. There is a reason for that- human beings are predominately lazy. They look for the quickest possible short cut in any task and reading is no exception. Luckily, we are also clever enough to pull out meaning under […]
Tesco vs. Topshop – cultural secret to international success
It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an essential part of that plan. If you are looking to expand internationally, no matter where in the world that is, language is just the cherry on a much bigger cake. […]
Google and the Interflora fiasco
Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google, portrayed a very different light. If you’re not familiar with the incident, Interflora practically disappeared from Google’s SERPs, losing ranking for hundreds of brand and non brand search terms. ‘Black […]
Social Media Facts and Stats – Latin America
The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.
