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How have fewer face-to-face meetings affected B2B relationships?
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
Cross-cultural UX: Six tips for success
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
Hey Alexa: How relevant is voice search for B2B marketing?
Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
Clubhouse: What a privacy faux pas tells us about localisation
It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
How to localise content at scale: 10 tips for marketers
Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.
